14 Apr SOFY Sampling Activation 2019
Participants: Consumers: female, premium class
Venues: HCMC, Hanoi, Hai Phong, Da Nang
Channels: Office Building, Cinema, Spa, GYM
Samples: 65.000
Objectives: This is the annual activation from premium sanitary napkin from Diana Unicharm. We aim to deliver the sample to high-class females and build-up a modern, lifestyle, premium product toward the customer.
