be Activation 2019

be Activation 2019


  • Be is a new brand about technology booking motorbike or car by the app at Viet Nam market
  • Having many competitors on the Vietnam market like Grab, Go Viet, Lala Move…
  • KPI was given very high by the client.


  • The activation team will guide the consumer download app be and experience it.
  • The activation team helps consumer booking motorbike or car by app be.
  • Having many activities to trigger consumer such as Engaging gift, game Kahoot, Lucky draw…


  • KPI: 57, 456 DATA
  • Submitted: 64,939 DATA – equivalent to 113% KPI