SCOTCH-BRITE 5X HEAVY DUTY ACTIVATION 2018

14 Apr SCOTCH-BRITE 5X HEAVY DUTY ACTIVATION 2018

Posted at 05:51h in 3M, Clients by
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CHALLENGE:

  • New launched products with low awareness.
  • Need to push trials and sales even though products prize is high

KIM’s SOLUTIONS:

  • Providing hot promotion scheme and gifts for the lucky draw to push sales
  • Execute product demo to show USP of products throughout the nation (15provinces)

ACHIEVEMENTS:

  • >30,000 sampling delivery (More than 102% committed KPI)