11 Apr MITSUBISHI OUTLANDER CARAVAN 2019
CHALLENGE:
Build up brand awareness as well as push up sale volume for Outlander car.
KIM’s SOLUTIONS:
Create a campaign named Outlander Caravan 2019 to connect OVC (Outlander Vietnam Club) and End-users who bought Outlander car to join the lucky draw to be winners for the Caravan tour.
ACHIEVEMENTS:
- Full license for the campaign including lucky draw-Promotion
- Licencing for the Caravan from HCM, HN to Danang
- Outdoor activities during the caravan and at Destination – Danang city
- CSR – SOS village in Danang
- VIP dinner night for the whole participants included: OVC, Mitsubishi retailers and end-users who win the caravan 2019
RECAP CLIP OF THE CARAVAN 2019
CARAVAN_SOUTH TEAM_HCM CITY
CARAVAN_ NORTH TEAM_HANOI
AMAZING RACE
GALA DINNER
