14 Apr KIRIN LATTE COFFEE & MILK 2018
CHALLENGE:
- Launching a special KIRIN product
- Build up product awareness
KIM’s SOLUTIONS:
- Craft innovative idea for the Viral Clip
- Create an effective strategy to run a PR campaign and support the Viral Clip reaching massive target users.
ACHIEVEMENTS:
- Viral clip (2 version): 122,663 views- 115% KPI
- KOLS’ Sharing & Mass Seeders:
53.079 Engagement- 117% KPI
DURATION: 15/10/2018 – 02/11/2018
