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13 Apr HOTWHEELS – DAD & ME 2017
Kind of event: Series consumer event 2017
Participants: Consumers
Scopes: HCM & HN city
Guests: More than 12K participants joined across the series event in Malls and Final event in Youth Cultural House
Achievement: We executed a series of mini-event in Malls to recruit participants for “dad & me contest” prior to the final event.