HOTWHEELS – DAD & ME 2017

HOTWHEELS – DAD & ME 2017

Kind of event: Series consumer event 2017

Participants: Consumers

Scopes: HCM & HN city

Guests: More than 12K participants joined across the series event in Malls and Final event in Youth Cultural House

Achievement: We executed a series of mini-event in Malls to recruit participants for “dad & me contest” prior to the final event.