14 Apr Coffee Joy Sampling Activation 2017
Participants: Consumers/End users
Venue: Universities in HCM & HN
Traffic: 67,000 students
Objective: Coffee Joy – a quality product from the Mayora Group, has a promotion campaign that focuses on youth with the concept Italian moment. The key objective of the campaign is to let student trial Coffee Joy then call-to-action to buy a product with a promotion gift reward.