be Activation 2019

14 Apr be Activation 2019

Posted at 04:26h in Be, Clients, Veep by
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CHALLENGES:

  • Be is a new brand about technology booking motorbike or car by the app at Viet Nam market
  • Having many competitors on the Vietnam market like Grab, Go Viet, Lala Move…
  • KPI was given very high by the client.

KIM’s SOLUTIONS:

  • The activation team will guide the consumer download app be and experience it.
  • The activation team helps consumer booking motorbike or car by app be.
  • Having many activities to trigger consumer such as Engaging gift, game Kahoot, Lucky draw…

ACHIEVEMENTS:

  • KPI: 57, 456 DATA
  • Submitted: 64,939 DATA – equivalent to 113% KPI