11 Apr POCARI SWEAT RUN 2019
CHALLENGE:
Organize the very professional running event that meets a very high standard as the client’s expectation. Routes 5Km, 10Km & 21Km.
KIM’s SOLUTIONS:
Proposed IMC for the event, not just the offline activities but also
communication plan to spread out information that reaches Runners be aware
of event & take part in.
ACHIEVEMENTS:
– One the best ever Running Event in VN (Runners recognize)
-Get support over 200 Public police, local authority to control traffics,
blocking road that safe for runners
-Nearly 4,000 runners joined for the 1st season
-Duration: July to Nov 2019
-Event date: Nov, 17th 2019
– https://www.facebook.com/pocarirunvn/
RUNNERS’ FEEDBACK AFTER RUN
