KIRIN LATTE COFFEE & CARAMEL 2019

KIRIN LATTE COFFEE & CARAMEL 2019

CHALLENGES:

  • Launching a special KIRIN product
  • Build up product awareness

KIM’s SOLUTIONS:

  • Craft innovative Big Idea for the Viral Clip
  • Create an effective strategy to run a PR campaign and support the Viral Clip reaching massive target users.

ACHIEVEMENTS:

  • Project is on-going, so the KPI will be updated

DURATION: 01/04/2019 – 01/05/2019