KIRIN ICE+ SƠ RI BEAUTI 2018

14 Apr KIRIN ICE+ SƠ RI BEAUTI 2018

Posted at 12:34h in Clients, Kirin by
0 Likes

CHALLENGES:

  • Launching a new KIRIN product
  • Build up product awareness

KIM’s SOLUTIONS:

  • Craft innovative Big Idea for the Viral Clip
  • Create an effective strategy to run a PR campaign and support the Viral Clip reaching massive target users.

ACHIEVEMENTS:

  • PR view: 126,514 views- 373,69% KPI
  • Viral clip – YouTube: 75,733 views- 108,19% KPI
  • KOLs’ sharing and mass seeders: 30,482 engagement- 152,41% KPI
  • KOLS and mass seeders’ live stream: 29,369 engagement- 279,70% KPI

DURATION: 15/10/2018 – 1/12/2018

  1. VIRAL CLIP KIRIN ICE+ SƠ RI BEAUTI

       2. PR ARTICLES (Paid Media: 15 articles. KPI: 355.38%)  KIRIN ICE+ SƠ RI BEAUTI

   

  • BÁO LÀM ĐẸP

  • VNExpress

  • Elle VN

  3. PR ARTICLES (Earned Media: 12 articles) KIRIN ICE+ SƠ RI BEAUTI

  • Thế giới văn hóa

  • Đẹp Online

  • Kinh Doanh PLus

  • Phụ Nữ Sức Khỏe

4. KOL’S SHARING & MASS SEEDERS KIRIN ICE+ SƠ RI BEAUTI