13 Apr Consumer Event 2017
Participants: Consumers – Family with Kids
Venue: Mekong Delta
Guests: 2000-3000 audiences per event
Achievements: Understanding of lacking playground for Kids in rural areas, Mobifone is hosted to organize the “Happy Land – Cuoi tuan soi dong” that meet the consumers’ expectation. These are series events across Mekong Delta in 8 provinces in phase1 and achieved very good results vs KPI.