RIO CAMPAIGN

14 Apr RIO CAMPAIGN

Posted at 04:19h in Anlene, Clients by
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CHALLENGE:

  • We need to deliver the key message of the campaign via all the activities and HR communications.
  • Preparation time for kick-off is less than 2 weeks: coding for game, booth production, gift production…

KIM’s SOLUTIONS:

  • Providing the Alene water milk sampling at channels market – supermarket – park at 4 biggest provinces Ho Chi Minh – Ha Noi – Da Nang – Can Tho with the message: “Uống Alene 3 khỏe, vận động thiệt là vui”
  • Enhanced awareness and increase sale revenue
  • Encouraging consumers have more exercises through fun activities

ACHIEVEMENTS:

  • 29,017 sampling delivery (More than 102% committed KPI)
  • Sale over 300 milVND