14 Apr UBER Activation 2017
OBJECTIVES:
- Build brand awareness
- Engage consumers to take in part to UBER as the premium ride-hailing APP globally providing transportation services in Safe, Affordable and Convenient
- KPI is not APP installation but first trip after downloading & registration
KIM’s SOLUTIONS:
- The activation team will guide the consumer download app be and experience it.
- The activation team helps consumers booking a motorbike or car by the app.
- Having many activities to trigger consumer such as Engaging gift, game
ACHIEVEMENTS:
- KPI: 35,376 Sign up and 15,602 First trip
