14 Apr SAPPORO Premium Beer Activation 2016
Kind of activity: Activation
Channel: 26 Supermarket Nationwide
Achieved KPI: Sold 3156 / 3000 carton – 105%
- This campaign encourages the consumer to buy and try the new product of SAPPORO Premium Beer with great taste & irresistible smoothness.
- KIM has delivered over 75.000 samples and invited 6.000 consumers to play the game in order to persuade them to purchase a product. After buying, the consumer can join the lucky draw to win premium gifts such as Jacket, Beer club Voucher, Notebook…
