MITSUBISHI OUTLANDER CARAVAN 2019

MITSUBISHI OUTLANDER CARAVAN 2019

CHALLENGE:

Build up brand awareness as well as push up sale volume for Outlander car.

KIM’s SOLUTIONS:

Create a campaign named Outlander Caravan 2019 to connect OVC (Outlander Vietnam Club) and End-users who bought Outlander car to join the lucky draw to be winners for the Caravan tour.

ACHIEVEMENTS:

  • Full license for the campaign including lucky draw-Promotion
  • Licencing for the Caravan from HCM, HN to Danang
  • Outdoor activities during the caravan and at Destination – Danang city
  • CSR – SOS village in Danang
  • VIP dinner night for the whole participants included: OVC, Mitsubishi  retailers and end-users who win the caravan 2019

RECAP CLIP OF THE CARAVAN 2019

CARAVAN_SOUTH TEAM_HCM CITY

CARAVAN_ NORTH TEAM_HANOI

AMAZING RACE

GALA DINNER